What personal branding photos will do for your business | DH Personal Branding — DH Photography | Ottawa Personal Branding & Wedding Photographer

So you’ve probably heard before that building a personal brand in a stepping stone to building a highly successful, and most importantly fulfilling business.

And a big part of your personal brand are the visuals, such as photos. Honestly, visuals are probably not the biggest part of your brand strategy. But they sure are the first thing someone sees when they find you online!! And you want to make sure you make a bomb first impression, cause otherwise, people will scroll past you, and never think of you again.

While your messaging, your positioning, your story are very important parts to build trust with your existing audience, they are probably not the thing that’ll make someone go “Huh, this person really stands out, I wanna see more” when they first stumble across you. What will hook someone in, specifically on Instagram or Facebook are strong visuals that set you apart from the crowd. We want to create a “pattern interrupt” that makes someone want to see more.

And creating strong visuals that not only set you apart but also convey the value that you offer in your unique way (by showcasing your personality for example), to make the right person (your ideal client) go “Oh, I like this girl’s vibe, give me more”, that’s where personal branding photography enters the chat.

This sounds complicated, where do you even start?

Look, we all have decent cameras right in our pockets, but creating the type of photo that makes someone crave more is an art! Not all of us are good at taking photos, let alone photos of ourselves, AND while conveying such a powerful message in the images at the same time.

Hiring a photographer

This is why you might want to look into hiring a personal branding photographer. Not only do photographers have the best cameras on the market, they also know how to use them. Plus photographers who specialize in personal branding are experts at bringing out your best qualities while showcasing the value that you offer, all in one photo!

You’ll save a ton of time on planning, and within a few hours of shooting, you’ll have content for MONTHS!! That alone is worth the investment! You won’t need to get a headache every time you need to post new content, because you’ll have so many photos to choose from. And these photos will truly encompass your unique value and personality.

So this is why you really should spend some time creating photos for your brand

Have you ever heard the quote "A picture is worth 1000 words"? This is why personal branding photos can change the game for your business. Keep reading!

Matching the quality of your photos to the quality of your service

Listen, I’m not saying you won’t be successful if you don’t have good photos for your personal brand. But let’s be real here, in the online world, we all judge a book by its cover. And we’d probably be hella overwhelmed if we didn’t with all the information that comes our way every day.

So what does that mean for you? It means that you want to make a bomb first impression. That’s where your epic brand photos come in! You want people to trust you enough to give you a follow, and if you look like an amateur because your photos are bad, then this likely won’t happen.

This can be a split-second decision that a potential client makes when they come to your page for the first time. They probably won't take the time to read your captions, but they will look at whether who you claim to be in your bio fits who you show up as in your photos.

The reason why potential clients might decide to go with someone else could be because the quality of your photos doesn't match the quality of your service.

You could be the BEST at what you do, but if the quality of your images doesn't match the value of what you do, people might not trust you enough to put their faith and money into you.

Having quality photos of yourself and your brand is one key part of building trust with potential clients.

Obviously, having professional photos does not make you an expert. But when you have the knowledge and want to share your expertise, having photos that accentuate the fact that you are an expert will make you look that much more professional.

As I was saying before, it is important that your photos truly represent your mission, your values and your brand’s personality, in order for potential customers to make an informed decision whether or not they want to get to know you better, and eventually buy from you if you can provide a service or product that they need.

Create a more effortless, systematized workflow

When you hire a photographer, you’ll create months’ worth of content with them within just a few hours. Doesn’t that sound like a dream? Not having to worry about your content for months??

Creating these personal branding photos makes posting, emails & creating guides so much easier & more personal. Not to mention, you can easily hire someone to do these for you, simply send them the photos of you and let them worry about the rest. That’s the life!

Whether you decide to create seasonal content or have one session, using your personal branding images to create a more effortless workflow is such a game-changer for us busy entrepreneurs!

Creating a recognisable brand image

As mentioned earlier, when potential clients land on your page, they will instantly form an opinion about who you are, what you do and if they feel you are worth following.

Personal branding photography is like your online business card, resume and cover letter. When someone lands on your page and sees who you are, what you do and that you can help them with their problem, they will likely want to stay.

Combine that with your unique story and messaging, and you’ve got yourself a jackpot!! Daily new leads, returning clients and a business that fulfills your soul!

By creating a consistent, recognizable brand image through your brand photos, you allow potential customers to get a glimpse of the value you can provide to them, and how your personality makes you different from other people they've seen online before you.

Additionally, people will know what to expect when they continue to see your content, which will build trust with them over time, which you want because they’ll only want to work with you if they trust you.

It gives you a (sometimes much needed) confidence boost!

When you’ve spent years trying to take good photos of yourself with a tripod, or asking a friend to take your photos, you might be a bit fed-up with the whole idea of having to be in front of a camera ever again… I get that!

But here’s the thing, hiring an actual photographer isn’t like asking one of your friends to take your photos. Your photographer likely spent years building their skills and expertise, they know exactly how to talk to you to make you feel comfortable and they have an eye for detail.

A photographer will know how to bring out the most authentic side of you, and create epic images that not only totally feel like you, but also represent what you do and the value that you offer.

You’re not just hiring a random stranger. You’re hiring a person who will do (almost) anything to get the perfect shot, and likely won’t stop taking photos until you both feel satisfied with how the images turned out.

And when you receive your gallery, your jaw might drop just a little, because no one has ever captured you the way you truly see yourself (until now!).

Having photos that you truly love and that feel like your authentic self can give you such a confidence boost, which changes your whole vibe and makes you like a light. You’ll start attracting the right people in no time because you’re can finally be your authentic self.

You deserve to treat yourself!

Being a small business owner can be really hard sometimes. Between the long hours, the doubts and fears, the personal development journey and mindset work… It’s a lot!

So why not celebrate how far you’ve already come by treating yourself to a new set of awesome photos?

You deserve to celebrate and enjoy the accomplishments that you’ve already achieved. Capturing these moments in personal branding photos is a wonderful way to do that. Let’s pop the champagne!

So why is this important?

Not only do personal branding photos make someone’s first impression of you super memorable, but they also build trust with your existing audience because the quality of your photos matches the quality of the service that you offer.

You want people to trust that you know what you’re talking about, that you’re willing to put in the extra effort and that you deliver quality!! Quality is the keyword here.

On top of that, having a whole bunch of branded photos is super helpful to streamline, automate and delegate some of your business processes, such as writing emails, posting on Instagram, creating sales pages, blogposts, and so much more.